Nation’s Leading Chicken Brand Market-Testing Kentucky Grilled Chicken
LOUISVILLE, Ky., March 24 /PRNewswire/ — For over 65 years, Kentucky Fried Chicken has served up Colonel Sanders’ famous Original Recipe(R) fried chicken. Now KFC is market testing a revolutionary finger lickin’ new menu addition — Kentucky Grilled Chicken.
“This great tasting product will help KFC continue to evolve and increase our relevance among consumers looking for non-fried menu options. It’s the latest and most exciting of many recent menu innovations at KFC,” said Gregg Dedrick, President of KFC. “And, as always, it will deliver the great flavor our customers have come to expect.”
Currently being tested in Indianapolis, Colorado Springs, San Diego,Oklahoma City, Jacksonville, Fla., and Austin, Texas, KFC’s Kentucky Grilled Chicken is expected to be unveiled nationwide in early 2009.
Kentucky Grilled Chicken
The introduction of Grilled Chicken would mark a significant evolution to the KFC menu. The new product is designed to appeal to KFC lovers who say they want non-fried options while staying true to the great taste and quality of KFC’s traditional menu.
Kentucky Grilled Chicken is marinated and seasoned with a savory blend of secret herbs and spices and then grilled to juicy perfection.
KFC’s Grilled Chicken has between 60 to 180 calories and 3 to 9 grams of fat. Original Recipe(R) chicken has between 130 to 360 calories and 8 to 24 grams of fat. Kentucky Grilled Chicken prices will be on par with KFC’s fried menu items.
“We have worked tirelessly to develop a grilled product that would have met Colonel Sanders’ high expectations for flavor and taste,” commented Doug Hasselo, Chief Food Innovation Officer at KFC. “We’re confident the Colonel would have given this grilled recipe his seal of approval. It truly is finger lickin’ good.”
Focused on the Nutritional Value
Every other ‘fast food’ business chain from McDonald’s, Taco Bell, to Burger King has used the opportunity to introduce new masterpieces to their menus. KFC is no different.
In addition to offering new items, KFC is committed to examining the nutritional profile of its current menu items. The brand made significant strides with its transition to zero grams trans fat per serving fried chicken in April 2007. KFC is also currently making strides to reduce sodium on a variety of menu items.